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Wednesday, April 8, 2015

Dialectical Thinking in Branding Strategy



To brand or not to brand, that is the question.



It’s a rather ingenious tagline from Sasha Strauss.


The answer is neither easy nor straightforward. It is altogether complicated by the very thing which makes it simple, and yet simplifying the process by which one comes to an answer can only leave one dissatisfied for lack of practical experience in having wrestled with the matter. Thus, we…



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